Customer loyalty at branded restaurants is at a premium. The Restaurant business is going through a disruption. With an increase in restaurant choices with delivery options galore from Uber Eats and such (which Olive Garden does not subscribe to), I found this flash deal campaign quite unique.
Flash deal Summary – Olive Garden’s unlimited ‘Pasta Pass’ returns this week. The passes will officially go on sale Thursday at 2pm, which is in one hour from but this year they’ll also be a new addition to the Pasta Pass lineup: a Lifetime Pass.
The Flash deal timing – The passes will be for sale for 30 minutes only starting at 2pm Thursday, with the waiting room opening up at 1:55pm ET.
Details – Altogether, there are 24,000 Pasta Passes on sale this year at $100 a pop
Step 1. If you successfully buy a pass, the traditional version gives you unlimited food for 9 weeks from September 23rd to November 24th of this year.
Step 2 – To get the Lifetime pass, you have to purchase a traditional pass and opt-in to potentially buy the lifetime model. The first 50 people that do will be upgraded to the lifetime option for $500.
The anticipation – Are you one of the 50 winners ? you’ll get an email Friday letting you know you’re one of the chosen ones. From then, you’ll have 48 hours to pay the additional $400 to secure the pass.