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Microformats fast becoming a must for Digital Marketing

Digital Marketers have begun to leverage the use of microformats. The microformats…
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Integrated digital marketing campaign

A clever integrated digital campaign and one of the most creative and…
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What does the Caffeine Update mean for Marketers?

The Caffeine update was brought upon by the inability of real time…
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Massive Google update being rolled out

Google has removed the sandbox for developers and word is, that the…
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Social Media Listening Platforms

UPDATE 08/16/2014: The Radian6 acquisition by Salesforce has propelled the listening offering…
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eCommerce and Digital Marketing conflict

While I was thinking about this I decided I would pen this…
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Behaviour Targeting Targeted

Ok, Behavioral targeting has been in the news and apparently is under…
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Integrated Web Campaign

Ok, all you Digital Marketing gurus, Product Managers and Campaign Managers take…
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How is Bing compared to Google

There are some initial differences which are slowly becoming apparent. Before you…

About S. Ernest Paul

Who is S. Ernest Paul?   I lie at the nexus of…