The Caffeine update was brought upon by the inability of real time search in Google. Twitter and Facebook were extensively used in Iran during a political crisis last year; a number of news sites were banned. Search engine results could not keep pace with real time developments.

As a result, Google now leases an API feed from Twitter as well as a Member Profile feed from Facebook to update its index, to provide real time search results. Sites and new content is now being crawled at a faster rate. To accomplish the rapid processing of information Google also upgraded their data center infrastructure.

What does the Caffeine Update mean for Marketers?

1. New pages and new content finds itself in the Google search results faster

2. Duplicate content is being penalized by not appearing in the Google index

a. Unique copy will have an increased opportunity resulting in a link in Google SERPS

b. If contractual agreements allow, copy received from vendors could be massaged

c. Canonical tagging is increasingly crucial for site content

d. Absolute links for content will help in seeding the content when picked up by other sites

3. Site speed is now part of the Google algorithm. (Google wants a good user experience for users)

a. Site speed will assist in an elevated ranking for sites

4. Social Media can be leveraged by digital marketers in real time

a) Twitter and Facebook’s real time search results appearance in Google can now be integrated in marketing campaigns (other than brand marketing)

You May Also Like

Design thinking inspired IIOT Business focused Use Cases propel Marketing success

Design thinking inspired IIOT digital transformation does not sideline the excitement of advances in quantum computing, utilizing digital-twins versus legacy simulation with real-time -a huge technology WOW factors. This future gravitas would render itself surmountable value if we included real customers, marketing and sales stakeholders in the product innovation and audience discovery sessions.
Consolidated_Martech_Stack
Uncategorized

Why a Consolidated Martech Stack makes sense?

Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration

AI driven Marketing has announced its arrival, but privacy concerns prevail

With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns – driven by privacy spurred by GDPR and cookie consent – the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive
Google delays Cookie removal until 2023 - S. Ernest Paul
Uncategorized

Google delay cookie removal until 2023

Google plays a central role in the online advertising ecosystem. It owns the dominant tools used to broker the sale of ads across the web. Cookies, small bits of code stored in web browsers to track users across the web, are widely used in the industry, including in Google’s Chrome browser, which has 65% of the market globally, according to Statcounter.