How well is the C-Suite, the digital office, the business strategists, the futurists and the forecasters prepared, for where we are today, and for what we may witness well into the future?

The future is not the next shiny object or some fancy new jargon, but still remains the Long Term Value the (LTV) of the customer, we all desire – it is a digital transformation ‘outside looking in’ approach, rather than focusing on internal efficiencies first (my school of thought). Internal efficiency potential targets surface to the top organically, when employing and deploying this approach and execution.

A Digital Customer Centricity vision proposes to define the next generation of ‘a best in class organization’. With this proactive lens, a healthy NPS score is something we must stitch.