Google plays a central role in the online advertising ecosystem. It owns the dominant tools used to broker the sale of ads across the web. Cookies, small bits of code stored in web browsers to track users across the web, are widely used in the industry, including in Google’s Chrome browser, which has 65% of the market globally, according to Statcounter.
Month: July 2021
7 posts
Medallia is the best of the pack in the Customer Experience in Martech
Using customer feedback obtained through the Medallia platform, organizations were able to make product improvements leading to additional sales, and website improvements to remove pain points and barriers to purchases. Organizations were able to improve overall NPS, realized an increase in customer retention rate as well as increased
The Big Healthcare Fix
Healthcare its core is maximizing value for patients: that is, achieving the best outcomes at the lowest cost. We must move away from a supply-driven health care system organized around what physicians do and toward a patient-centered system organized around what patients need. We must shift the focus from the volume and profitability of services provided, physician visits, hospitalizations, procedures, and tests to the patient outcomes achieved. And we must replace today’s fragmented system, in which every local provider offers a full range of services, with a system in which services for particular medical conditions are concentrated in health-delivery organizations and in the right locations to deliver high-value care.
Why a Consolidated Martech Stack makes sense?
Every organization is different from scale to audience to product and geography. The Martech stack has to keep all these factors in consideration
The ROI Of Adobe Experience Cloud
The ROI of the Adobe Marketing Cloud Platform – Key Findings
The Psychology of Color in Brand Marketing
Brands use Color Psychology to Influence customer behavior and perception
A CDP is even more critical for the Martech Stack in 2021
Martech Stack most important component is the CDP