With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns – driven by privacy spurred by GDPR and cookie consent – the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive
Month: December 2021
4 posts
Robotic Process Automation is a win-win
obotic Process Automation has delivered and continues to deliver a very healthy ROI for brands Strong business leaders who are looking beyond cost reduction are leveraging RPA as part of the Digital transformation effort – freeing up valued human capital and realigning them to new tasks with the highest business value, which often enables new consumer-facing business models.
Choosing a Customer Data Platform [CDP]
Finding the right CDP for your company isn’t an easy process. There are a lot to
The quest to deliver Customer Personalization – Marketing Technology
Brands have to identify and understand each and every customer