There is a vibrant stride underway for the application of AI in…
Browsing Category
Marketing Technology
3 posts
Salesforce Marketing Cloud explained
The Martech stack is evolving faster than ever, and to keep up, companies must adopt emerging products with technology advances of data consolidation, personalization, AI, ML, predictive analytics that will transform and accelerate their business. Th eleft brained marketer is now a right brained marketer as well. The Don Draper days have relinquished and Agile Marketing has taken shape. Which means, your technology platforms must be more versatile than just an ESP or a CMS. That’s where Salesforce Marketing Cloud (SFMC) comes in
Choosing a Customer Data Platform [CDP]
Finding the right CDP for your company isn’t an easy process. There are a lot to