In the past two decades, no executive suite role has changed more and more quickly than the CMO. Marketers of yesteryear could focus on strategic positioning and branding, leaving such banalities as lead generation to sales-aligned field marketing teams, managing scraps of paper in cardboard boxes.
Month: March 2022
2 posts
The Future of work and a Global Team winning culture
Global culture team dynamic are ever so important during COVID and post COVID as remote work becomes the norm. With it comes cultural sensitivities and diplomacy to succeed.