There is a vibrant stride underway for the application of AI in…
AI use cases for marketing plus ChatGPT3
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Marketing
4 posts
Dead man walking – the CMO on K Street
In the past two decades, no executive suite role has changed more and more quickly than the CMO. Marketers of yesteryear could focus on strategic positioning and branding, leaving such banalities as lead generation to sales-aligned field marketing teams, managing scraps of paper in cardboard boxes.
AI driven Marketing has announced its arrival, but privacy concerns prevail
With Cookies going away, and Apple hosting pixels which reveal open rates for emails for Marketing Automation there are concerns – driven by privacy spurred by GDPR and cookie consent – the DMPs are dead. With the latest iOS 15 update the IP addresses which revealed location data also took a nose drive
Robotic Process Automation is a win-win
obotic Process Automation has delivered and continues to deliver a very healthy ROI for brands Strong business leaders who are looking beyond cost reduction are leveraging RPA as part of the Digital transformation effort – freeing up valued human capital and realigning them to new tasks with the highest business value, which often enables new consumer-facing business models.
